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Develop and measure your on-line marketing strategies on-the-fly

In today competitive marketplace, you need to be fast and effective in your marketing strategy.With WebAnalyser you can set goals and measure performance of your marketing initiatives through variety of key performance indicators, that help you getting faster decisions and handle changing conditions better. You will have complete view on all of your campaigns and easy can track which are cost-effective and successful. Based on the KPI Dashboard Reports you can run the entire lifecycle:

Set Business Goals >> Align to KPI metrics >> Monitor the progress >> Take necessary actions to improve

Find the hot button that stimulates your visitor’s interest

Now, you can monitor product performance and promotions’ responsiveness and easy determine top performing and least performing ones. You also can see which keywords were used by your prospects to find your product and whether they correspond to your product description.
Find out how keywords relate to the visitor stage in the buying process. You may also use WA funnel analysis to understand how visitors respond to your calls-to-actions and selling process.

Analyse efficiency and find new opportunities

If you are Search Engine Marketing Specialist, then WebAnalyser is the right tool that will reveal what is working right and what not. You can follow any key word or phrase to see the search result page, visitor’s profile, entry and exit pages; you can see what percentage of used keyword or phrase are included in meta tags, what other search engines are used and what are the possibilities to improve results and boost the quality traffic.

Measure and manage your campaign effectiveness

Every single campaign has to be monitored and analysed to achieve better ROI and high conversion rates. WA will help you to optimize your on-line marketing mix, invest more in profitable campaigns, and abandon not effective ones.

Let your visitors reach their goals in a clear and quick way

As you better now, it is not so easy to grab your visitor’s attention and make your content more customers centric. Using WA Page Analysis you can find out which content group is more popular, which pages have high bounce rate and what your visitors expect to learn from you. You can optimize the landing pages to generate high conversion rates and you can also think about the context in which prospects land on your site seeing the search result page, from where they came to your site.

Easily complete usability check and make the site more user friendly

So many factors affect the visitors’ experience on a web site, but with WebAnalyser you can easily complete your usability check and determine most common user profile – most popular screen resolution and browser and other common aspects.
Find out the best time for web site changes.
All changes to web site content and/or design and/or information structure can be AB tested to ensure your new developments.
Watch the usage ratios of any navigation link - directly on your site using WA clicks map overlay model.

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