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Having WebAnlyser.NET on your side, you will be able easier to understand your website users, spend less time and make right investments, achieve your business objectives. In other words:

• Measure and Maximize ROI
• Target Your Marketing Efforts
• Better Know Your Customers and Their Needs
• Improve Your Conversion Goals
• Help Your Customers Help Themselves
• Reduce Your Costs
• Stay Current - Get more insights using WA Knowledge Base
• Real-time Web Analytics
• Over 80 Standard and Customizable Analytic Reports

Visitor Profiles

Interested in details? WA will show you detailed information regarding every single visitor and full visits history with Call Details, Visitor's Path, Visitors Demographic and System Profiles.

See the trends by using reports like Most Common Profile which combines data of Demographic Profile Indicators, System Profile Indicators and Most Used Timeline Indicators. Or just pick up an individual report of your choice such as Language, Time Zone, ISP / Organization, Country, City, Area of the World, Browser, Screen Resolution, and Operating System and so on.

Get a deeper insight into customer loyalty, recency and retention by having a general overview of audience shares stats represented by number of visits per visitor, number of requested content pages and number of page views. Then choose a group and start analyse using any single report, customization and filters.

Dashboards

Use the standard dashboards or create your own with KPI’s and Metrics of your choice for any time period and numerous average timeframes.

Get quick insights by analysing your traffic by comparing some predefined visitor and visits segments such as Direct/Bookmark vs. Referred, Organic Search vs. Paid Search, Free Traffic vs. Paid Traffic, and Free Traffic with Conversions vs. Paid Traffic with Conversions etc.

Referral Trends

Improve SEO and re-define your qualified traffic URLs. It is easier task when you have data gives you the Big Picture and details regarding Used Keyword and Key Phrases Search Engines and Website Referrals.

Make Advanced Analysis with various breakdowns as well as compare and measure individually any Indicator Value.

Conversions

Launch a High Conversion Rate. Improve conversion rates of critical lead generation activities. Optimize your marketing process automation by following step-by-step key processes like feedback frequency, Е-mail response, SEM activities, onsite promotions etc.

Create desired actions and order processes and then measure and analyse using Conversion Snapshots where WebAnalyser will present you sensible data like visits up to conversion and time up to conversion.

Make In-depth Conversion Analyses by Referrals, Search Engines, Key words & Key phrases, Other Advertising activities, Visitors Details, Demographic Profile etc.

Use Funnel Analyses and visualize your conversion. Determine weak stages and current dropoff rates. Take necessary action to improve your business goals.

Ad Campaigns

Either it's about online initiatives like banner, E-mail, text links etc. or offline campaign you may successfully track and analyse it.

Set up and track your online ad campaigns as well as create and test scenarios for “The Successful – product launch, promotion etc.” Monitor all advertising campaigns and decide which are successful getting more valuable prospects and having high ROI and which are not. The goal for each campaign should be that it generates more revenue than it costs – the campaigns that do not meet this criteria should be abandoned, those that do create additional value for the business are candidates for additional marketing effort.

Product Analyses

Analyse your more compelling products. Find where the opportunities for are cross-selling / up-selling.

A/B Testing

Are you about to renovate your web site?
Any part of your web site can be A/B tested to determine the effectiveness of changes – the homepage, landing pages, product pages, merchandising campaigns and promotional offers.

Predictive RF analysis

Recency -Frequency ranking model allows you to segment visitors by their future value and likelihood to respond to various actions. Understand the behavior of your most valuable segments to fuel more relevant content targeting and more precise relationship marketing.

Navigation Reports

Evaluate easily usability and navigation of your site trough click map report. Optimize entry pages and bounce rate to ensure that every page draw visitors into the rest of the site content.

Group of Pages

Group similar content pages and find out which group gathers more interest by following different KPI’s values, conversion rates and benchmark stats.

Multiple Account Management and Content Types Separation

Manage all online channels and their partitions using a single WA account.

Choose an ID/Profile - WA gives you the opportunity to manage more than one website, extranet, intranet, blog or any other web-based marketing and distribution channel you have.

Select a Website Partition - Additionally you may observe and analyse separately different partitions like language versions, sub domains, micro sites etc. And at same time to have a whole picture as manage and measure their data together.

Tools and Gadgets

WebAnalyser gives you the freedom and flexibility to use vast volume of data easily and keep eye on changing conditions all the time. Our team continuously creates inconspicuous on first sight gadgets – available everywhere such as Online Monitor, Your IP indication, Ability to change your home page, Short Descriptions, Functions to rename various records (Visitors, Page URLs etc.) and opportunity to exclude such records from chosen reports.

There is a large number of make it easier tools keeping you up to date even without using WA platform like E-mail Scouts, Data Export Functions, Print and Send to E-mail functions.

Expand your Online Marketing Insights WebAnalyser.NET Solutions